Sales strategy

  • Validation of market potential
  • Competitor analysis
  • Identification of client decision processes
  • Client satisfaction surveys
  • SWOT analysis (identifying your business’s strengths, weaknesses, opportunities and threats)
  • Proposed sales action plans and implementation approach

 Example success story

  Identifying growth drivers


The French subsidiary of German group AUNDE specialises in making technical textiles for vehicle and train seats. Having become overly dependent on a French vehicle manufacturer going through a turbulent period, the company asked Emmanuelle Guillerot to identify growth opportunities in the international rail sector. 


Sought out screened contacts at non-customer rail manufacturers and their subcontractors in Europe; arranged presentation meetings in Italy, Austria, the Netherlands, the United Kingdom, etc.; studied decision processes and opportunities; undertook a comparative analysis of technical requirements and local standards; monitored product testing and requests for technical developments with a view to issuing a request for proposals.


This work highlighted the need for significant technical adjustments when seeking to address new markets. In spite of attractive potential sales of €10 million with Siemens Germany and Bombardier UK, the company opted instead to refocus on its core business and on building loyalty among existing customers. 

 The DEVEXTER Business Development difference: TAILORED, FLEXIBLE INNOVATION